Why We Exist
The Reason Behind the Brand
We exist to bring purpose back into what people wear.
In a world full of stress, noise, and disconnection, we create apparel that stands for something real — strength, heart, and helping those who can’t help themselves.
Every item we design carries the spirit of Alberta: rugged, honest, unshakeable.
And with every order, we support animals in need through our Shelter Support Initiative — giving food, safety, and second chances to the animals that deserve better.
White Foxx Capital is more than clothing.
It’s a reminder that your choices matter.
That good still exists.
And that together, we can make real impact — one product at a time.
This is why we exist:
To build a brand with meaning, and to help animals who need us most.
-please refer to the shelter suppt. disclaimer at the bottom for more info.
